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Modern Principles of Macroeconomics with Achieve Pack (Mixed media product, 1st ed. 2021): Tyler Cowen, Alex Tabarrok Modern Principles of Macroeconomics with Achieve Pack (Mixed media product, 1st ed. 2021)
Tyler Cowen, Alex Tabarrok
R2,403 Discovery Miles 24 030 Ships in 12 - 17 working days

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course. Modern Principles of Macroeconomics places an emphasis on the power of incentives which underscores how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). These are brought to life via examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era. Modern Principles of Macroeconomics is supported by Achieve, our integrated, online learning system which allows you to engage every student with powerful multimedia resources, an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Key features include: - 170+ Marginal Revolution University videos have been deeply integrated into the text and pedagogy, providing valuable tools for both instructors and students - Animated pre-lecture tutorials reinforce in-class learning - Access to an eBook for easy reading and searching - LearningCurve adaptive quizzing offers practice questions and feedback - Step-by-Step graphs and Discovering data activities help students develop their economic thinking

Modern Principles of Economics with Achieve Pack (Mixed media product, 1st ed. 2021): Tyler Cowen, Alex Tabarrok Modern Principles of Economics with Achieve Pack (Mixed media product, 1st ed. 2021)
Tyler Cowen, Alex Tabarrok
R2,313 Discovery Miles 23 130 Ships in 12 - 17 working days

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course. Modern Principles of Economics places an emphasis on the power of incentives which underscores how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). These are brought to life via examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era. Modern Principles of Economics is supported by Achieve, our integrated, online learning system which allows you to engage every student with powerful multimedia resources, an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Key features include: - 170+ Marginal Revolution University videos have been deeply integrated into the text and pedagogy, providing valuable tools for both instructors and students - Animated pre-lecture tutorials reinforce in-class learning - Access to an eBook for easy reading and searching - LearningCurve adaptive quizzing offers practice questions and feedback - Step-by-Step graphs and Discovering data activities help students develop their economic thinking

Modern Principles of Microeconomics with Achieve Pack (Mixed media product, 1st ed. 2021): Tyler Cowen, Alex Tabarrok Modern Principles of Microeconomics with Achieve Pack (Mixed media product, 1st ed. 2021)
Tyler Cowen, Alex Tabarrok
R2,403 Discovery Miles 24 030 Ships in 12 - 17 working days

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course. Modern Principles of Microeconomics places an emphasis on the power of incentives which underscores how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). These are brought to life via examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era. Modern Principles of Microeconomics is supported by Achieve, our integrated, online learning system which allows you to engage every student with powerful multimedia resources, an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Key features include: - 170+ Marginal Revolution University videos have been deeply integrated into the text and pedagogy, providing valuable tools for both instructors and students - Animated pre-lecture tutorials reinforce in-class learning - Access to an eBook for easy reading and searching - LearningCurve adaptive quizzing offers practice questions and feedback - Step-by-Step graphs and Discovering data activities help students develop their economic thinking

Market Failure or Success - The New Debate (Paperback, New edition): Tyler Cowen, Eric Crampton Market Failure or Success - The New Debate (Paperback, New edition)
Tyler Cowen, Eric Crampton
R1,868 Discovery Miles 18 680 Ships in 12 - 17 working days

Recent years have seen the development of new theories of market failure based on asymmetric information and network effects. According to the new paradigm, we can expect substantial failure in the markets for labor, credit, insurance, software, new technologies and even used cars, to give but a few examples. This volume brings together the key papers on the subject, including classic papers by Joseph Stiglitz, George Akerlof and Paul David.The book provides powerful theoretical and empirical rebuttals challenging the assumptions of these new models and questioning the usual policy conclusions. It goes on to demonstrate how an examination of real markets and careful experimental studies are unable to verify the new theories. New frontiers for research are also suggested. The first systematic analysis of these important new theories, Market Failure or Success is required reading for all who seek to better understand one of the most exciting debates in economics today.

Modern Principles of Economics (Paperback, 5th ed. 2021): Tyler Cowen, Alex Tabarrok Modern Principles of Economics (Paperback, 5th ed. 2021)
Tyler Cowen, Alex Tabarrok
R2,461 R2,173 Discovery Miles 21 730 Save R288 (12%) Ships in 12 - 17 working days

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course. Modern Principles of Economics places an emphasis on the power of incentives which underscores how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). These are brought to life via examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era. Modern Principles of Economics is supported by Achieve, our integrated, online learning system which allows you to engage every student with powerful multimedia resources, an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Key features include: 170+ Marginal Revolution University videos have been deeply integrated into the text and pedagogy, providing valuable tools for both instructors and students Animated pre-lecture tutorials reinforce in-class learning Access to an eBook for easy reading and searching LearningCurve adaptive quizzing offers practice questions and feedback Step-by-Step graphs and Discovering data activities help students develop their economic thinking

Modern Principles of Macroeconomics (Paperback, 5th ed. 2021): Tyler Cowen, Alex Tabarrok Modern Principles of Macroeconomics (Paperback, 5th ed. 2021)
Tyler Cowen, Alex Tabarrok
R2,218 Discovery Miles 22 180 Ships in 12 - 17 working days

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course. Modern Principles of Macroeconomics places an emphasis on the power of incentives which underscores how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). These are brought to life via examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era. Modern Principles of Macroeconomics is supported by Achieve, our integrated, online learning system which allows you to engage every student with powerful multimedia resources, an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Key features include: 170+ Marginal Revolution University videos have been deeply integrated into the text and pedagogy, providing valuable tools for both instructors and students Animated pre-lecture tutorials reinforce in-class learning Access to an eBook for easy reading and searching LearningCurve adaptive quizzing offers practice questions and feedback - Step-by-Step graphs and Discovering data activities help students develop their economic thinking

Economic Welfare (Hardcover): Tyler Cowen Economic Welfare (Hardcover)
Tyler Cowen
R9,906 Discovery Miles 99 060 Ships in 12 - 17 working days

Economic Welfare presents an important collection of leading writings in the fields of policy evaluation. The volume focuses on the conceptual issues behind welfare economics, drawing upon contributions from economics, moral philosophy and social philosophy. The selected readings are designed to present the case both for and against extant approaches to economic welfare. Modern welfare economics comprises three contrasting approaches. Pure Paretianism focuses on cases where everyone is made better off or worse off. This approach commands broad (although not universal) assent but does not apply to most real world choices. Cost-benefit analysis does most of the practical work for economic policy evaluation, but does not offer fully sound foundations. Newer approaches treat economic welfare as either cardinal or measurable in nature, often dropping the traditional strictures against interpersonal utility comparisons. This collection brings together these three approaches, examines their strengths and weaknesses and asks whether they share a common future. Economic Welfare will provide an indispensable reference source for students, academics and practitioners.

Talent - How to Identify Energizers, Creatives, and Winners Around the World (Hardcover): Tyler Cowen, Daniel Gross Talent - How to Identify Energizers, Creatives, and Winners Around the World (Hardcover)
Tyler Cowen, Daniel Gross
R531 R503 Discovery Miles 5 030 Save R28 (5%) Ships in 12 - 17 working days

How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? The art and science of talent search get at exactly those questions. Renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross guide the reader through the major scientific research areas relevant for talent search, including how to conduct an interview, how much to weight intelligence, how to judge personality and match personality traits to jobs, how to evaluate talent in on-line interactions such as Zoom calls, why talented women are still undervalued and how to spot them, how to understand the special talents in people who have disabilities or supposed disabilities, and how to use delegated scouts to find talent. Identifying underrated, brilliant individuals is one of the simplest ways to give yourself an organizational edge, and this is the book that will show you how to do that. It is both for people searching for talent, and for those being searched and wish to understand how to better stand out.

Talent - How to Identify Energizers, Creatives, and Winners Around the World (Hardcover): Tyler Cowen, Daniel Gross Talent - How to Identify Energizers, Creatives, and Winners Around the World (Hardcover)
Tyler Cowen, Daniel Gross
R756 R567 Discovery Miles 5 670 Save R189 (25%) Ships in 10 - 15 working days
Modern Principles: Microeconomics (Paperback, 5th ed.): Tyler Cowen, Alex Tabarrok Modern Principles: Microeconomics (Paperback, 5th ed.)
Tyler Cowen, Alex Tabarrok
R10,449 Discovery Miles 104 490 Ships in 10 - 15 working days
Public Goods and Market Failures - A Critical Examination (Hardcover): Tyler Cowen Public Goods and Market Failures - A Critical Examination (Hardcover)
Tyler Cowen
R3,570 Discovery Miles 35 700 Ships in 12 - 17 working days

Assertions of market failure are usually based on Paul Samuelson's theory of public goods and externalities. This book both develops that theory and challenges the conclusion of many economists and policy-makers that market failures cannot be corrected by market forces. The volume includes major case studies of private provision of public goods. Among the goods considered are lighthouse services, education, municipal services, and environmental conservation.

Risk and Business Cycles - New and Old Austrian Perspectives (Paperback, New): Tyler Cowen Risk and Business Cycles - New and Old Austrian Perspectives (Paperback, New)
Tyler Cowen
R1,403 Discovery Miles 14 030 Ships in 12 - 17 working days

Risk and Business Cycles examines the causes of business cycles, a perennial topic of interest within economics. The author argues the case for the revival of an important role for monetary causes in business cycle theory, which challenges the current trend towards favouring purely real theories. The work also presents a critique of the traditional Austrian theory of the trade cycle. This controversial approach will ensure that the book is of interest to all those involved with business cycles, as well as Austrian economics.

Risk and Business Cycles - New and Old Austrian Perspectives (Hardcover, New): Tyler Cowen Risk and Business Cycles - New and Old Austrian Perspectives (Hardcover, New)
Tyler Cowen
R5,259 Discovery Miles 52 590 Ships in 10 - 15 working days


Series Information:
Foundations of the Market Economy

Public Goods and Market Failures - A Critical Examination (Paperback): Tyler Cowen Public Goods and Market Failures - A Critical Examination (Paperback)
Tyler Cowen
R1,475 Discovery Miles 14 750 Ships in 12 - 17 working days

Assertions of market failure are usually based on Paul Samuelson's theory of public goods and externalities. This book both develops that theory and challenges the conclusion of many economists and policy-makers that market failures cannot be corrected by market forces. The volume includes major case studies of private provision of public goods. Among the goods considered are lighthouse services, education, municipal services, and environmental conservation.

Big Business - A Love Letter to an American Anti-Hero (Paperback): Tyler Cowen Big Business - A Love Letter to an American Anti-Hero (Paperback)
Tyler Cowen
R603 R496 Discovery Miles 4 960 Save R107 (18%) Ships in 10 - 15 working days
Modern Principles of Microeconomics (Paperback, 5th ed. 2021): Tyler Cowen, Alex Tabarrok Modern Principles of Microeconomics (Paperback, 5th ed. 2021)
Tyler Cowen, Alex Tabarrok
R2,345 R2,212 Discovery Miles 22 120 Save R133 (6%) Ships in 12 - 17 working days

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course. Modern Principles of Microeconomics places an emphasis on the power of incentives which underscores how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). These are brought to life via examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era. Modern Principles of Microeconomics is supported by Achieve, our integrated, online learning system which allows you to engage every student with powerful multimedia resources, an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Key features include: 170+ Marginal Revolution University videos have been deeply integrated into the text and pedagogy, providing valuable tools for both instructors and students Animated pre-lecture tutorials reinforce in-class learning Access to an eBook for easy reading and searching LearningCurve adaptive quizzing offers practice questions and feedback Step-by-Step graphs and Discovering data activities help students develop their economic thinking

Market Failure or Success - The New Debate (Hardcover): Tyler Cowen, Eric Crampton Market Failure or Success - The New Debate (Hardcover)
Tyler Cowen, Eric Crampton
R4,034 Discovery Miles 40 340 Ships in 12 - 17 working days

Recent years have seen the development of new theories of market failure based on asymmetric information and network effects. According to the new paradigm, we can expect substantial failure in the markets for labor, credit, insurance, software, new technologies and even used cars, to give but a few examples. This volume brings together the key papers on the subject, including classic papers by Joseph Stiglitz, George Akerlof and Paul David.The book provides powerful theoretical and empirical rebuttals challenging the assumptions of these new models and questioning the usual policy conclusions. It goes on to demonstrate how an examination of real markets and careful experimental studies are unable to verify the new theories. New frontiers for research are also suggested. The first systematic analysis of these important new theories, Market Failure or Success is required reading for all who seek to better understand one of the most exciting debates in economics today.

Stubborn Attachments - A Vision for a Society of Free, Prosperous, and Responsible Individuals (Hardcover): Tyler Cowen Stubborn Attachments - A Vision for a Society of Free, Prosperous, and Responsible Individuals (Hardcover)
Tyler Cowen
R404 R366 Discovery Miles 3 660 Save R38 (9%) Ships in 9 - 15 working days

From a bestselling author and economist, a contemporary moral case for economic growth-and a dose of inspiration and optimism about our future possibilities. Growth is good. Throughout history, economic growth in particular has alleviated human misery, improved human happiness and opportunity, and lengthened human lives. Wealthier societies are more stable, offer better living standards, produce better medicines, and ensure greater autonomy, greater fulfillment, and more sources of fun. If we want to continue our trend of growth-and the overwhelmingly positive outcomes for societies that come with it-every individual must become more concerned with the welfare of those around us. So how do we proceed? Tyler Cowen, in a culmination of 20 years of thinking and research, provides a roadmap for moving forward. In Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals, he argues that our reason and common sense can help free us of the faulty ideas that hold us back as people and as a society, allowing us to set our sights on the long-term struggles that maximize sustainable economic growth while respecting human rights. Stubborn Attachments, at its heart, makes the contemporary moral case for economic growth, and delivers a great dose of inspiration and optimism about our future possibilities.

In Praise of Commercial Culture (Paperback, Revised): Tyler Cowen In Praise of Commercial Culture (Paperback, Revised)
Tyler Cowen
R821 Discovery Miles 8 210 Ships in 7 - 13 working days

Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

Markets and Cultural Voices - Liberty Vs. Power in the Lives of Mexican Amate Painters (Hardcover): Tyler Cowen Markets and Cultural Voices - Liberty Vs. Power in the Lives of Mexican Amate Painters (Hardcover)
Tyler Cowen
R2,235 Discovery Miles 22 350 Ships in 12 - 17 working days

This intriguing work explores the world of three amate artists. A native tradition, all of their painting is done in Mexico, yet, the finished product is sold almost exclusively to wealthy American art buyers.
Cowen examines this cultural interaction between Mexico and the United States to see how globalization shapes the lives and the work of the artists and their families. The story of these three artists reveals that this exchange simultaneously creates economic opportunities for the artists, but has detrimental effects on the village.
A view of the daily village life of three artists connected to the larger art world, this book should be of particular interest to those in the fields of cultural economics, Latino studies, economic anthropology and globalization.

Creative Destruction - How Globalization Is Changing the World's Cultures (Paperback, New ed): Tyler Cowen Creative Destruction - How Globalization Is Changing the World's Cultures (Paperback, New ed)
Tyler Cowen
R894 R754 Discovery Miles 7 540 Save R140 (16%) Ships in 12 - 17 working days

""Creative Destruction" is a brilliant book--by far the most original and sophisticated analysis of the place of art in the global market economy that I have seen. It is also extraordinarily readable. In clear and energetic prose, Tyler Cowen provides an economic analysis of a breathtaking variety of artistic cultures--from the restaurants of Paris to the soapstone carvings of the Inuit, from Nbebele bead art of South Africa to Tuvan throat singers in Mongolia."--John Tomasi, Brown University, author of "Liberalism Beyond Justice"

"Reading this book was a joy. The number of new books on globalization is large. But "Creative Destruction" adds a unique perspective. It constructs a largely economic case for optimism, the idea that globalization is not necessarily in conflict with cultural diversity but might instead promote, revive, and broaden traditional cultures. Many readers will find this argument both original and provocative. And the examples make for very entertaining reading."--Timur Kuran, University of Southern California, author of "Private Truths, Public Lies"

"Tyler Cowen is an economist who knows which rap artists are the best, what kind of Persian rug from which period is the best, which period of French cinema is the best, and what kind of Afropop is best. But he also has explanations for why they are the best, explanations that draw upon concepts from economics and other social sciences. Cowen, perhaps more thoroughly than anyone before, celebrates and details the changes in world culture which result from world trade and contact, in a word, "globalization." He is well aware of globalization's homogenizing dangers but convincingly argues that its unexpectedbenefits, in increasing "hybridity" as well as "authenticity," are not fully appreciated."--Michael Suk-Young Chwe, University of California, Los Angeles, author of "Rational Ritual, Culture, Coordination, and Common Knowledge"

Good and Plenty - The Creative Successes of American Arts Funding (Paperback): Tyler Cowen Good and Plenty - The Creative Successes of American Arts Funding (Paperback)
Tyler Cowen
R574 R517 Discovery Miles 5 170 Save R57 (10%) Ships in 12 - 17 working days

Americans agree about government arts funding in the way the women in the old joke agree about the food at the wedding: it's terrible--and such small portions Americans typically either want to abolish the National Endowment for the Arts, or they believe that public arts funding should be dramatically increased because the arts cannot survive in the free market. It would take a lover of the arts who is also a libertarian economist to bridge such a gap. Enter Tyler Cowen. In this book he argues why the U.S. way of funding the arts, while largely indirect, results not in the terrible and the small but in "Good and Plenty"--and how it could result in even more and better.

Few would deny that America produces and consumes art of a quantity and quality comparable to that of any country. But is this despite or because of America's meager direct funding of the arts relative to European countries? Overturning the conventional wisdom of this question, Cowen argues that American art thrives through an ingenious combination of small direct subsidies and immense indirect subsidies such as copyright law and tax policies that encourage nonprofits and charitable giving. This decentralized and even somewhat accidental--but decidedly not laissez-faire--system results in arts that are arguably more creative, diverse, abundant, and politically unencumbered than that of Europe.

Bringing serious attention to the neglected issue of the American way of funding the arts, "Good and Plenty" is essential reading for anyone concerned about the arts or their funding.

Average Is Over - Powering America Beyond the Age of the Great Stagnation (Paperback): Tyler Cowen Average Is Over - Powering America Beyond the Age of the Great Stagnation (Paperback)
Tyler Cowen
R517 R418 Discovery Miles 4 180 Save R99 (19%) Ships in 9 - 15 working days

The groundbreaking follow-up to the "New York Times" bestseller "The Great Stagnation"
The United States continues to mint more millionaires and billionaires than any country ever. Yet, since the great recession, three quarters of the jobs created here pay only marginally more than minimum wage. Why is there growth only at the top and the bottom?
Renowned economist and bestselling author Tyler Cowen explains that high earners are taking ever more advantage of machine intelligence and achieving ever-better results. Meanwhile, nearly every business sector relies less and less on manual labor, and that means a steady, secure life somewhere in the middle--average--is over.
In "Average is Over, " Cowen lays out how the new economy and identifies what workers and entrepreneurs young and old must do to thrive in this radically new economic landscape.

An Economist Gets Lunch - New Rules for Everyday Foodies (Paperback): Tyler Cowen An Economist Gets Lunch - New Rules for Everyday Foodies (Paperback)
Tyler Cowen
R616 R533 Discovery Miles 5 330 Save R83 (13%) Ships in 10 - 15 working days

Tyler Cowen, widely acclaimed economist, wants the world to know that just about everything they've heard about how to get good food is wrong. Drawing on a provocative range of examples from around the world, Cowen reveals why airplane food is bad, but airport food is improving. Why restaurants full of happy, attractive people usually serve mediocre meals and why American food has improved exponentially as Americans have begun to drink more wine. At a time when obesity is on the rise, Cowen's expose will appeal to everyone who is concerned with global economics and good food.

Discover Your Inner Economist - Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist... Discover Your Inner Economist - Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist (Paperback)
Tyler Cowen
R612 R529 Discovery Miles 5 290 Save R83 (14%) Ships in 10 - 15 working days

Read Tyler Cowen's posts on the Penguin Blog.
In "Discover Your Inner Economist" one of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage--often when you least expect it to be relevant.

Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets-- apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as "How to Control the World, The Basics" and "How to Control the World, Knowing When to Stop" Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want.

Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title "How to Save the World--More Christmas Presents Won't Help" makes a point that is every bit as personal as it is global.

Incentives are at the core of an economic approach to the world, but they don't just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn't work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don't want anyone to drone on. Deeply felt incentives like pride in one's work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food.

"Discover Your Inner Economist" is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen's often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life... How do you get a good guide in a Moroccan bazaar?

Read Tyler Cowen's posts on the Penguin Blog.

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